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Wondering what selling beef shares through an online store actually looks like? Here's every step.

The deposit is the difference between a sold share and a promise. Here's how the store makes sure you get it.

You price on hanging weight. Your customers pay a deposit, then the balance on the true hanging weight. The store does the arithmetic.

Four quarters make a whole beef. The trick is remembering which quarters are already sold.

Facebook is fine for telling folks you've got beef. It's a poor cash register.

The best way to judge a selling tool is to walk through it as the buyer. Here's what your customer experiences.

Your customers already text you. "Got any quarters left?" Now that text can be the order.